For Brands

Fragmented planning across many retailers

PlanHUB unifies all retailer activations into a single hub with list or timeline views.

Difficulty consolidating SKU/brand portfolios across markets

PlanHUB connects your live SKU dataset across retailers and markets.

Unclear budget allocation between JBP, shopper, or brand pots

PlanHUB lets you tag and track source of funds for every activation.

Limited transparency on retailer inventory availability

PlanHUB pulls directly from retailer inventory libraries in real time.

Over-reliance on retailer-driven proposals

PlanHUB lets you validate proposals with your own EPOS sales and independent dataset.

Inconsistent tracking of campaign objectives

PlanHUB offers pre-set and custom campaign objective fields.

Promotions tagged inconsistently (e.g. NPD, TPRs, multibuys)

PlanHUB includes structured tags to annotate all promotional activity.

Duplication of spend across retailers and markets

PlanHUB's centralised view highlights overlaps and gaps in activity.

Unclear prioritisation of hero SKUs

PlanHUB lets you define hero SKUs and link them to campaign objectives.

Disconnect between targeting criteria and outcomes

PlanHUB allows you to log core shopper demographics for later analysis.